Media Industry Profile in India
The Indian media and entertainment industry grew at a CAGR of 18.55% (percent) in the past several years i.e 2011-2017. In the coming 5 years, we can see digital technologies will increase their influence across this industry-leading a significant change in consumer behavior across these all segments.
The media and Entertainment industry is one of the main sectors for the economy. This sector mainly consists of Film, radio, television, and print. This M & E is largely moved by higher usage of the internet and digitization. The Internet plays a vital role in Media and Entertainment among most people. The M & E companies need to figure out a few ways for adapting these technological developments while still attracting consumers and staying solvent. Television networks offer previews of TV shows on their Websites.
The media and entertainment industry (M&E) consists of 3 sections i.e film, print, radio, and television. In each decade we can see a new technology that changes the Media & Entertainment industry at lot.
There are six DTH players of Doordarshan with 54.52 million DTH users available in India with the present prediction; which is ready to overtake the US in terms of the largest DTH market in the entire world.
Target audience is an intended readership of a publication and advertisement. In marketing and advertising, it is a particular group of consumers within the predetermined target market.
The E&M industry has benefited from the liberal regime and most segments of the E&M industry today allow foreign investment. Recently Foreign Direct Investment(FDI) was authorized in Print media and radio sectors. The FDI moves in the Information and Broadcasting sector in April 2000 – September 2017, as it stood at US$ 6.86 billion.
The Film Industry is experiencing increased corporatization and several companies, mainly in film distribution and exhibition. The Internet and growth of digital content, media, and entertainment is now available for us through computers, smartphones, tablets, and eBook readers.
The country has a collection of free and subscription services over a variety of distribution media as per 2012 and through which among 823 channels there are 184 are pay channels.